Information Overload and Education Publishing Marketing

By Lee Wilson, President & CEO, PCI Education

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention…‚” Herbert Simon – Nobel Laureate in Economics

Are you drowning in information? You are not alone. Our customers are experiencing an information overload. Marketers are screaming ever louder – the average urban dweller is exposed to 4,000 ads a day – and the broadcast model is breaking down and giving way to a conversation model (what some call Web 2.0). But the information is not to blame – we are.