Comments on: Information Overload and Education Publishing Marketing http://edpublishing.wordpress.com/2008/03/18/information-overload-and-education-publishing-marketing/ News, notes, and advice from the lead thinkers at the Association of Educational Publishers Thu, 17 Dec 2009 16:26:44 +0000 http://wordpress.com/ hourly 1 By: Annie Galvin Teich http://edpublishing.wordpress.com/2008/03/18/information-overload-and-education-publishing-marketing/#comment-33 Annie Galvin Teich Mon, 07 Apr 2008 14:46:33 +0000 http://edpublishing.wordpress.com/?p=10#comment-33 Perhaps we need a 12-step process to get us from information hoarding to homing? Moving from the "more is better" information model to "less is more" is harder than it seems even for a committed person. Just as in marketing and sales, you have to divide your attention between the information sources that continue to provide good value and prospecting for those that are launching and evolving into better sources. But fundamentally you have to accept that there is no longer a possibility of staying abreast of everything related to your segment or niche. Perhaps we need a 12-step process to get us from information hoarding to homing? Moving from the “more is better” information model to “less is more” is harder than it seems even for a committed person.

Just as in marketing and sales, you have to divide your attention between the information sources that continue to provide good value and prospecting for those that are launching and evolving into better sources. But fundamentally you have to accept that there is no longer a possibility of staying abreast of everything related to your segment or niche.

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