Digital Publishing: Serving the Changing Needs of Our Customers

By Bill Evans
CEO, Evan-Moor Educational Publishers

Evan-Moor Educational Publishers began selling e-books on our website approximately five years ago. We knew that teachers entering the education field fresh out of college were used to working in a digital world. We also knew that customers generally like to get their product as quickly as possible, and with the digital book delivery is instantaneous.

In 2003 Evan-Moor had e-book sales on its website of over $30,000. During the next 4 years, we had an average increase of about 70 percent a year, which meant revenue of about $212,000 for 2007. This was achieved without any special promotion. We simply added the e-book product to the paper-and-ink product on our Web site. While this is a very small part of our overall revenue, it is revenue that falls directly to the bottom-line.

Product Development and Direct Marketing in the Digital Future

By Fady Khairallah
President and General Manager, MDR

This year has been heralded as the year when digital publishing will come into its own…the year that technology finally moves into the driver’s seat to displace traditional methods and create significant change in the classroom.

Digital technology will inevitably alter the landscape of teaching and learning, as it has transformed so many other industries. The transition is a hard road full of opportunities and risk. Successful companies are not necessarily the first to act, but the ones that act correctly. That starts with the right product, but must be married with new approaches to marketing as an experience.