By Kim Kleeman
President, Shakespeare Squared
Enough iPods have been sold worldwide to arm almost half of the United States. Never before has a single brand so completely overtaken the market. The ubiquitous white earphones are present on every bus, train, and school campus across America. iPods can be used for pure pleasure, but we can also view them as a tool. As educational publishers, we may not be able to create that next amazing global gadget, but we can reap the benefits of its ever-present use, especially among today’s youth–our prime market.
While there are multitudes of ways educational publishers can use these technologies to their advantage, there are three distinct advantages for doing so: podcasting and vodcasting are cheap, easy, and accessible. With today’s technology, anybody can be content creators. Continue reading ‘Why Educational Publishers Need to Hop on the Podcast Train’
