By Marie Brown
President and CEO, Brown Publishing Network
Is it harder for publishers to differentiate their products in a digital marketplace?
From Gutenberg’s first printing press to Amazon’s electronic reader, Kindle, new publishing technologies will come–and occasionally go–but superior content is what remains the constant measure of excellence.
Content is, was, and always will be king. So, how does a digital publishing perspective change the product development process?
Some parts of the process have changed; some have not. Continue reading ‘Product Development and Differentiation in the Digital Era’
