At the AEP Summit 2009, Tim Frick, Owner of Mightybytes, led the workshop “Fast, Cheap, and Under Control,” where he discussed tools that can help publishers easily create dynamic, content-rich blogs. The workshop included a hands-on demonstration of how to create a blog but also featured a discussion about blog strategies. Here are highlights from his session.
- Don’t skip the first stage: developing your blog strategy. Ask yourself why you are creating a blog: Who do you want to reach? Why are you trying to reach them? This should guide your content creation and help save time when you are determining what to post.
- Also, think about what resources you have–and not just in terms of money. Updating blogs and commenting on social networking sites take time. Understand the commitment you are making with a blog and use your time wisely. Continue reading ‘Fast, Cheap, and Under Control’
