Educational publishing’s top marketing products honored

AEP has announced the winners of the 2009 Beacon Awards for excellence in education marketing. This year’s winners were honored at a special luncheon held during the AEP Summit in Washington, DC, at the JW Marriott hotel. The featured speaker at the event was Joe Rospars, founding partner at Blue State Digital and New Media Director on Barack Obama’s presidential campaign.

The Beacon Awards are sponsored by MDR and recognize marketing products in 11 distinct categories, including technology categories Digital Marketing, E-mail Marketing, and Webinars/Podcasts. Winners are judged on design and editorial quality, efficacy in reaching intended audience, and overall cohesiveness. From among the top entries, one product is honored with the Gold Beacon, education marketing’s top honor.

“Marketing is the voice that breathes life into products,” said MDR President Fady Khairallah at the luncheon. “It is the essential mechanism to connecting students to solutions. It gives shape to our strategy and reality to our dreams. Without marketing, there cannot be a dialog between need and solution.”

“We at MDR are proud to honor the many creative and talented marketers within the education industry.”

The 2009 Beacon Award winners are:

ANNUAL REPORT
“Tangible Results” EDC 2007 Annual Report
Education Development Center, Inc.

BROCHURE
Science, Technology, and Engineering Brochure
Monmouth University

CATALOGS
Signatures: The Power of Words
Corwin Press

DIGITAL MARKETING
Monmouth Holiday E-Card
Monmouth University

DIRECT MAIL
Parent Direct Mail Campaign
The Wall Street Journal

DISPLAY AD
Watering Can Ad
The Wall Street Journal

E-MAIL MARKETING CAMPAIGN
Teacher Appreciation Day Contest
Northpoint Horizons

HIGHER EDUCATION MATERIALS
Suffolk Arts & Sciences Magazine
Suffolk University

INTEGRATED MARKET CAMPAIGN
Now What Campaign
Graduate Management Admission Council

WEBSITE/MARKETING
ImagineItReading.com
SRA/McGraw-Hill

WEBINARS/PODCAST
Building Vocabulary Podcast
Teacher Created Materials

This year’s Gold Beacon winner is:
Now What campaign
Graduate Management Admission Council

Learn more about the Beacon Awards.