Joe Rospars, a founding partner at Blue State Digital and New Media Director for Barack Obama’s presidential campaign, spoke at the 2009 AEP Summit about how he and his team integrated digital marketing into the campaign to empower the online voting community. Using three guiding principles and adhering to three main missions, his team mobilized over 13 million supporters through their website and digital marketing strategy.
As the first new media director for a presidential campaign, Joe Rospars said that the key was that his department was integrated laterally into the organizational structure. They were not lumped in with the tech department–they were editors, marketers, designers, and writers focusing on the online community. More important, they worked directly with the offline marketing group, making sure that their efforts supported each other. Continue reading ‘Digital Marketing Lessons from the Obama Campaign’
