Encyclopaedia Britannica, an AEP member, was named the number 10 “Superbrand” in the UK for 2009-10. The only publishing brand in the top 50, Britannica moved up from its previous slot of 29.
According to the Britannica Blog, “The survey, carried out by the Centre for Brand Analysis on behalf of Superbrands UK, looked at 1,400 brands and canvassed more than 2,000 consumers to arrive at a list of the most respected businesses, based on perceptions of their products’ quality, reliability, and distinction.”
Read more about Britannica at Bookseller.com, and get the Top 10 list and more information about the program at the BBC.
Michael Ross, Senior VP, Education General Manager for Encyclopaedia Britannica, will be inducted into the Educational Publishing Hall of Fame on Dec. 3, 2009.
