Shakespeare Squared Awarded the Prestigious Alfred P. Sloan Award for Business Excellence in Workplace Flexibility

Shakespeare Squared, AEP member, was named a winner of the 2009 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility, distinguishing the employer as a leading practitioner of workplace flexibility in Chicagoland and across the nation. Shakespeare Squared is receiving the award for the second year in a row.

The Alfred P. Sloan Awards for Business Excellence in Workplace Flexibility are part of the When Work Works project (www.whenworkworks.org), an ongoing initiative of the Families and Work Institute, the Institute for a Competitive Workforce (an affiliate of the U.S. Chamber of Commerce), and the Twiga Foundation. Through When Work Works, these partner organizations provide research, resources, and recognition to employers nationwide and share the results of research on creating effective and flexible workplaces for the 21st century.

Read the press release from Shakespeare Squared.

Mining Social Media for Market Intelligence

Janet Eden-Harris, Vice President, Marketing, J.D. Power and Associates, spoke at the 2009 AEP Summit about how publishers should gather information and interact with customers on blogs, chat rooms, and other forms of new media. Here are highlights from her session, “Mining Social Media for Market Intelligence.”

Using social media to gather market intelligence is about listening in on the conversation. Whereas the traditional method for gathering data was doing a survey—asking the customer questions and hoping they would answer back—new media marketing involves finding people who are already discussing your products or areas of interest online. The power has shifted to the consumers, and they want to tell you what they think on their own time and in their own way.