How to create a new revenue stream by developing content for interactive whiteboards

SMART Technologies, the inventor of the SMART Board and industry leader with over 64 percent market share in North America, has posted an on-demand webinar to show publishers different ways to create new revenue streams using interactive whiteboards. Here are some highlights from the presentation.

Publishers are facing many challenges in the current education climate, including a decline in print product demand as educators’ needs shift from paper-based to electronic content. Other challenges include:

1. Free content proliferation
2. Changing distribution channels
3. Shorter product cycle times
4. Need for new revenue streams

These challenges, though, are also creating new opportunities, such as creating and repurposing content for interactive whiteboards (IWB). Here are a few specific tips on how to create a new revenue stream with IWBs.

• Find existing curriculum projects that are learner-centric and leverage manipulations and simulations that require interaction
• Leverage existing digital assets to create new IWB lessons
• Harness the power of IWB technology to engage learners and improve outcomes
• Adopt an in-class digital delivery platform that works on any IWB

Interactive whiteboards are in almost every school in the country and they are changing the way curriculum is delivered. Publishers who seize the opportunity to create content for interactive whiteboards can create a powerful revenue stream and set themselves apart from their competition.

For more information on working with interactive whiteboards, view an on-demand webinar covering this topic and more.