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	<title>Educational Publishing &#187; Brand Management</title>
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	<description>News, notes, and advice from the lead thinkers at the Association of Educational Publishers</description>
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		<title>Educational Publishing &#187; Brand Management</title>
		<link>http://edpublishing.wordpress.com</link>
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		<item>
		<title>Using Industry Awards to Effectively Grow Your Business</title>
		<link>http://edpublishing.wordpress.com/2009/11/03/using-industry-awards-to-effectively-grow-your-business/</link>
		<comments>http://edpublishing.wordpress.com/2009/11/03/using-industry-awards-to-effectively-grow-your-business/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:49:39 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Awards]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business of Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=763</guid>
		<description><![CDATA[In the current market where anyone can &#8220;publish&#8221; instructional materials on a  website, educational publishers need to find ways to separate their products  from the market and highlight their commitment to quality content. In this blog  post, reprinted with permission from VerticalResponse, CEO and founder Janine  Popick discusses why small businesses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=763&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Mining Social Media for Market Intelligence</title>
		<link>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:28:26 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business of Publishing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=541</guid>
		<description><![CDATA[Janet Eden-Harris, Vice President, Marketing, J.D. Power and Associates, spoke at the 2009 AEP Summit about how publishers should gather information and interact with customers on blogs, chat rooms, and other forms of new media. Here are highlights from her session, &#8220;Mining Social Media for Market Intelligence.&#8221;
Using social media to gather market intelligence is about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=541&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>How Fair Use Enables Media Literacy to Thrive</title>
		<link>http://edpublishing.wordpress.com/2009/07/17/how-fair-use-enables-media-literacy-to-thrive/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/17/how-fair-use-enables-media-literacy-to-thrive/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:46:08 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
		<category><![CDATA[Brand Management]]></category>
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		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Intellectual Property]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=440</guid>
		<description><![CDATA[When educational publishers hear the term fair use, they often brace themselves for the argument that teachers should be able to copy, post, and reuse the material without permission as long as it&#8217;s for educational use. However, when Renee Hobbs of Temple University&#8217;s Media Education Lab and Peter Jaszi of the Washington College of Law, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=440&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Encyclopaedia Britannica named a &#8220;Superbrand&#8221;</title>
		<link>http://edpublishing.wordpress.com/2009/07/16/encyclopaedia-britannica-is-a-superbrand/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/16/encyclopaedia-britannica-is-a-superbrand/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 12:15:50 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Brand Management]]></category>
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		<category><![CDATA[Hall of Fame]]></category>
		<category><![CDATA[Member news]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=507</guid>
		<description><![CDATA[Encyclopaedia Britannica, an AEP member, was named the number 10 &#8220;Superbrand&#8221; in the UK for 2009-10. The only publishing brand in the top 50, Britannica moved up from its previous slot of 29.
According to the Britannica Blog, &#8220;The survey, carried out by the Centre for Brand Analysis on behalf of Superbrands UK, looked at 1,400 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=507&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Educational publishing&#8217;s top marketing products honored</title>
		<link>http://edpublishing.wordpress.com/2009/06/22/educational-publishings-top-marketing-products-honored/</link>
		<comments>http://edpublishing.wordpress.com/2009/06/22/educational-publishings-top-marketing-products-honored/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 12:23:11 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Awards]]></category>
		<category><![CDATA[AEP Summit]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=460</guid>
		<description><![CDATA[AEP has announced the winners of the 2009 Beacon Awards for excellence in education marketing. This year&#8217;s winners were honored at a special luncheon held during the AEP Summit in Washington, DC, at the JW Marriott hotel. The featured speaker at the event was Joe Rospars, founding partner at Blue State Digital and New Media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=460&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Publishers Still Need to Police Web for Digital Piracy</title>
		<link>http://edpublishing.wordpress.com/2009/05/19/publishers-still-need-to-police-web-for-digital-piracy/</link>
		<comments>http://edpublishing.wordpress.com/2009/05/19/publishers-still-need-to-police-web-for-digital-piracy/#comments</comments>
		<pubDate>Tue, 19 May 2009 20:10:59 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business of Publishing]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Distribution]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=402</guid>
		<description><![CDATA[Although the recent convictions of the Pirate Bay founders and financier were a victory for copyright protection, this is only one out of many file-sharing, self-publishing, and peer-to-peer sites on the web. And while some sites like the Pirate Bay proudly and vocally violate copyright law, there are also sites like Scribd.com and esnips.com that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=402&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Key Principles for Publishing for the Digital Future</title>
		<link>http://edpublishing.wordpress.com/2009/03/17/key-principles-for-publishing-for-the-digital-future/</link>
		<comments>http://edpublishing.wordpress.com/2009/03/17/key-principles-for-publishing-for-the-digital-future/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:08:36 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business of Publishing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Educational Technology]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[International Opportunities]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Publishing for the Digital Future]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=176</guid>
		<description><![CDATA[Over the past year experts in the educational publishing industry contributed to the AEP series, &#8220;Publishing for the Digital Future.&#8221; From trends in the classroom, to marketing and pricing strategies, to professional development in the new era, the series focused on highlighting actions that publishers could take now. Below is a list of action principles [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=176&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Product Development and Differentiation in the Digital Era</title>
		<link>http://edpublishing.wordpress.com/2009/01/08/product-development-and-differentiation-in-the-digital-era/</link>
		<comments>http://edpublishing.wordpress.com/2009/01/08/product-development-and-differentiation-in-the-digital-era/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 15:29:31 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Brand Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=118</guid>
		<description><![CDATA[
By Marie Brown
President and CEO, Brown Publishing Network
Is it harder for publishers to differentiate their products in a digital marketplace?
From Gutenberg&#8217;s first printing press to Amazon&#8217;s electronic reader, Kindle, new publishing technologies will come&#8211;and occasionally go&#8211;but superior content is what remains the constant measure of excellence.
Content is, was, and always will be king. So, how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=118&subd=edpublishing&ref=&feed=1" />]]></description>
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			<media:title type="html">Marie Brown</media:title>
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