Although the recent convictions of the Pirate Bay founders and financier were a victory for copyright protection, this is only one out of many file-sharing, self-publishing, and peer-to-peer sites on the web. And while some sites like the Pirate Bay proudly and vocally violate copyright law, there are also sites like Scribd.com and esnips.com that say they support copyright, but they do not actively search for illegal materials. Unfortunately, as many AEP members have discovered, the onus is still on the publisher to monitor the web for infringement. Continue reading ‘Publishers Still Need to Police Web for Digital Piracy’
Archive for the 'Brand Management' Category
Publishers Still Need to Police Web for Digital Piracy
Published May 19, 2009 Brand Management , Business of Publishing , Content Management , Distribution , Intellectual Property 1 CommentKey Principles for Publishing for the Digital Future
Published March 17, 2009 Brand Management , Business of Publishing , Customer Service , Distribution , Educational Technology , Finance , Human Resources , Intellectual Property , International Opportunities , Marketing , Product Development , Professional Development , Publishing for the Digital Future 1 CommentOver the past year experts in the educational publishing industry contributed to the AEP series, “Publishing for the Digital Future.” From trends in the classroom, to marketing and pricing strategies, to professional development in the new era, the series focused on highlighting actions that publishers could take now. Below is a list of action principles culled from the series. You can comment on any of the principles or read the entries in this blog under the category Publishing for the Digital Future. Continue reading ‘Key Principles for Publishing for the Digital Future’
Product Development and Differentiation in the Digital Era
Published January 8, 2009 Brand Management , Business of Publishing , Product Development , Publishing for the Digital Future Leave a Comment
By Marie Brown
President and CEO, Brown Publishing Network
Is it harder for publishers to differentiate their products in a digital marketplace?
From Gutenberg’s first printing press to Amazon’s electronic reader, Kindle, new publishing technologies will come–and occasionally go–but superior content is what remains the constant measure of excellence.
Content is, was, and always will be king. So, how does a digital publishing perspective change the product development process?
Some parts of the process have changed; some have not. Continue reading ‘Product Development and Differentiation in the Digital Era’
