Archive for the 'Brand Management' Category



Publishers Still Need to Police Web for Digital Piracy

Although the recent convictions of the Pirate Bay founders and financier were a victory for copyright protection, this is only one out of many file-sharing, self-publishing, and peer-to-peer sites on the web. And while some sites like the Pirate Bay proudly and vocally violate copyright law, there are also sites like Scribd.com and esnips.com that say they support copyright, but they do not actively search for illegal materials. Unfortunately, as many AEP members have discovered, the onus is still on the publisher to monitor the web for infringement. Continue reading ‘Publishers Still Need to Police Web for Digital Piracy’

Key Principles for Publishing for the Digital Future

Over the past year experts in the educational publishing industry contributed to the AEP series, “Publishing for the Digital Future.” From trends in the classroom, to marketing and pricing strategies, to professional development in the new era, the series focused on highlighting actions that publishers could take now. Below is a list of action principles culled from the series. You can comment on any of the principles or read the entries in this blog under the category Publishing for the Digital Future. Continue reading ‘Key Principles for Publishing for the Digital Future’

Product Development and Differentiation in the Digital Era

Marie Brown

By Marie Brown
President and CEO, Brown Publishing Network

Is it harder for publishers to differentiate their products in a digital marketplace?

From Gutenberg’s first printing press to Amazon’s electronic reader, Kindle, new publishing technologies will come–and occasionally go–but superior content is what remains the constant measure of excellence.

Content is, was, and always will be king. So, how does a digital publishing perspective change the product development process?

Some parts of the process have changed; some have not. Continue reading ‘Product Development and Differentiation in the Digital Era’

« Previous Page


Bookmark and Share
Add to Technorati Favorites

Categories

 

December 2009
M T W T F S S
« Nov    
 123456
78910111213
14151617181920
21222324252627
28293031