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	<title>Educational Publishing &#187; Customer Service</title>
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	<description>News, notes, and advice from the lead thinkers at the Association of Educational Publishers</description>
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		<title>Educational Publishing &#187; Customer Service</title>
		<link>http://edpublishing.wordpress.com</link>
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		<title>New Survey Looks at K-12 Educators&#8217; Social Media Use</title>
		<link>http://edpublishing.wordpress.com/2009/09/21/new-survey-looks-at-k-12-educators-social-media-use/</link>
		<comments>http://edpublishing.wordpress.com/2009/09/21/new-survey-looks-at-k-12-educators-social-media-use/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 15:16:19 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=673</guid>
		<description><![CDATA[Preliminary results from the  Survey of K-12 Educators on Social Networking and Content-Sharing Tools, co-sponsored by AEP members edWeb.net, MCH, and MMS Education, show that 62% of respondents have joined a social network and see a high value for this technology in education. Sent to 70,000 K-12 principals, teachers, and school librarians, the purpose of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=673&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Mining Social Media for Market Intelligence</title>
		<link>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:28:26 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
		<category><![CDATA[Brand Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=541</guid>
		<description><![CDATA[Janet Eden-Harris, Vice President, Marketing, J.D. Power and Associates, spoke at the 2009 AEP Summit about how publishers should gather information and interact with customers on blogs, chat rooms, and other forms of new media. Here are highlights from her session, &#8220;Mining Social Media for Market Intelligence.&#8221;
Using social media to gather market intelligence is about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=541&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Learning in the World of Free, Part 1</title>
		<link>http://edpublishing.wordpress.com/2009/06/12/learning-in-the-world-of-free-part-1/</link>
		<comments>http://edpublishing.wordpress.com/2009/06/12/learning-in-the-world-of-free-part-1/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 11:24:20 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=437</guid>
		<description><![CDATA[Kimberly                      Worthy, 2009 DC Teacher of the Year and Chair for Curriculum Development at Howard University Middle                  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=437&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
<enclosure url="http://audiocast.aepweb.org/Summit09/Final/Learning.mp3" length="69363290" type="audio/mpeg" />
	
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		<title>Do Educators Get What They Pay For?</title>
		<link>http://edpublishing.wordpress.com/2009/05/28/do-educators-get-what-they-pay-for/</link>
		<comments>http://edpublishing.wordpress.com/2009/05/28/do-educators-get-what-they-pay-for/#comments</comments>
		<pubDate>Thu, 28 May 2009 12:33:36 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=416</guid>
		<description><![CDATA[On May 27, AEP hosted the free webinar, “Do Educators Get What They Pay For?” sponsored by Follett Digital Resources. A prelude to the discussion for AEP’s 2009 Summit “Publishing in the World of Free,” the webinar examined the new role of instructional materials publishers from the educator’s perspective and discussed how our industry can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=416&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What can I do to make more sales from my web site?</title>
		<link>http://edpublishing.wordpress.com/2009/05/04/what-can-i-do-to-make-more-sales-from-my-web-site/</link>
		<comments>http://edpublishing.wordpress.com/2009/05/04/what-can-i-do-to-make-more-sales-from-my-web-site/#comments</comments>
		<pubDate>Mon, 04 May 2009 18:16:06 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
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		<category><![CDATA[What's Keeping You Up At Night?]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=385</guid>
		<description><![CDATA[In this new blog series from AEP, “What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. AEP members may sign up for a free half-hour consultation with the experts for 30 days after their entry is posted.
The following question was posed to our current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=385&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Key Principles for Publishing for the Digital Future</title>
		<link>http://edpublishing.wordpress.com/2009/03/17/key-principles-for-publishing-for-the-digital-future/</link>
		<comments>http://edpublishing.wordpress.com/2009/03/17/key-principles-for-publishing-for-the-digital-future/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:08:36 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Brand Management]]></category>
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		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[International Opportunities]]></category>
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		<category><![CDATA[Publishing for the Digital Future]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=176</guid>
		<description><![CDATA[Over the past year experts in the educational publishing industry contributed to the AEP series, &#8220;Publishing for the Digital Future.&#8221; From trends in the classroom, to marketing and pricing strategies, to professional development in the new era, the series focused on highlighting actions that publishers could take now. Below is a list of action principles [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=176&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Why Educational Publishers Need to Hop on the Podcast Train</title>
		<link>http://edpublishing.wordpress.com/2008/11/04/why-educational-publishers-need-to-hop-on-the-podcast-train/</link>
		<comments>http://edpublishing.wordpress.com/2008/11/04/why-educational-publishers-need-to-hop-on-the-podcast-train/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 15:45:29 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=101</guid>
		<description><![CDATA[
By Kim Kleeman
President, Shakespeare Squared
Enough iPods have been sold worldwide to arm almost half of the United States. Never before has a single brand so completely overtaken the market. The ubiquitous white earphones are present on every bus, train, and school campus across America. iPods can be used for pure pleasure, but we can also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=101&subd=edpublishing&ref=&feed=1" />]]></description>
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			<media:title type="html">Kim Kleeman</media:title>
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		<title>Digital Publishing: Serving the Changing Needs of Our Customers</title>
		<link>http://edpublishing.wordpress.com/2008/08/19/digital-publishing-serving-the-changing-needs-of-our-customers/</link>
		<comments>http://edpublishing.wordpress.com/2008/08/19/digital-publishing-serving-the-changing-needs-of-our-customers/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:54:27 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=52</guid>
		<description><![CDATA[
By Bill Evans
CEO, Evan-Moor Educational Publishers
Evan-Moor Educational Publishers began selling e-books on our website approximately five years ago. We knew that teachers entering the education field fresh out of college were used to working in a digital world. We also knew that customers generally like to get their product as quickly as possible, and with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=52&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Taking the Digital Plunge</title>
		<link>http://edpublishing.wordpress.com/2008/05/06/taking-the-digital-plunge/</link>
		<comments>http://edpublishing.wordpress.com/2008/05/06/taking-the-digital-plunge/#comments</comments>
		<pubDate>Tue, 06 May 2008 12:29:39 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=19</guid>
		<description><![CDATA[
By Matt Keller, President, Capstone Press
Capstone Press is a well-known publisher of children&#8217;s books for school and public libraries. Specializing in high-interest, non-fiction topics, we have created a very respectable niche in the education market over the last 15 years. Up until now, we have only published paper books and have done very little in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=19&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Matt Keller</media:title>
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		<title>Information Overload and Education Publishing Marketing</title>
		<link>http://edpublishing.wordpress.com/2008/03/18/information-overload-and-education-publishing-marketing/</link>
		<comments>http://edpublishing.wordpress.com/2008/03/18/information-overload-and-education-publishing-marketing/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 16:47:49 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<description><![CDATA[By Lee Wilson, Headway Strategies

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention...‚" Herbert Simon - Nobel Laureate in Economics

Are you drowning in information? You are not alone. Our customers are experiencing an information overload. Marketers are screaming ever louder - the average urban dweller is exposed to 4,000 ads a day - and the broadcast model is breaking down and giving way to a conversation model (what some call Web 2.0). But the information is not to blame - we are.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=10&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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