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	<title>Educational Publishing &#187; Marketing</title>
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	<description>News, notes, and advice from the lead thinkers at the Association of Educational Publishers</description>
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		<title>Educational Publishing &#187; Marketing</title>
		<link>http://edpublishing.wordpress.com</link>
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		<title>Final Survey Report on K-12 Educators&#8217; Social Media Habits</title>
		<link>http://edpublishing.wordpress.com/2009/11/17/final-report-on-k-12-educators-social-media-habits/</link>
		<comments>http://edpublishing.wordpress.com/2009/11/17/final-report-on-k-12-educators-social-media-habits/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:52:31 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<description><![CDATA[The final research report for a Survey of K-12  Educators on Social Networking and Content-Sharing Tools was released by co-sponsors edWeb.net, MCH, Inc., and MMS Education. Overall, 61% of the survey population belong to a social networking site, but participation in education specific sites is still low.  However, the survey analysts believe that &#8220;as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=778&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Using Industry Awards to Effectively Grow Your Business</title>
		<link>http://edpublishing.wordpress.com/2009/11/03/using-industry-awards-to-effectively-grow-your-business/</link>
		<comments>http://edpublishing.wordpress.com/2009/11/03/using-industry-awards-to-effectively-grow-your-business/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:49:39 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Awards]]></category>
		<category><![CDATA[Brand Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=763</guid>
		<description><![CDATA[In the current market where anyone can &#8220;publish&#8221; instructional materials on a  website, educational publishers need to find ways to separate their products  from the market and highlight their commitment to quality content. In this blog  post, reprinted with permission from VerticalResponse, CEO and founder Janine  Popick discusses why small businesses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=763&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Lessons on Injecting Yourself into the Online Conversation</title>
		<link>http://edpublishing.wordpress.com/2009/09/23/lessons-on-injecting-yourself-into-the-onlineconversation/</link>
		<comments>http://edpublishing.wordpress.com/2009/09/23/lessons-on-injecting-yourself-into-the-onlineconversation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:18:31 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
		<category><![CDATA[Content Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=678</guid>
		<description><![CDATA[During the MarketingProfs Digital Marketing World Virtual Conference on Sept. 17, Tina Brown, author and founder of TheDailyBeast.com, gave the keynote address, &#8220;Engaging with Customers Where they Are, with Content they Value.&#8221; In addition to discussing her transition from the print to the blog world, she talked about what makes one blog&#8217;s content more valued [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=678&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Do micro-payments motivate people to make more purchases?</title>
		<link>http://edpublishing.wordpress.com/2009/08/24/do-micro-payments-motivate-people-to-make-more-purchases/</link>
		<comments>http://edpublishing.wordpress.com/2009/08/24/do-micro-payments-motivate-people-to-make-more-purchases/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 12:13:13 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[Business of Publishing]]></category>
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		<category><![CDATA[What's Keeping You Up At Night?]]></category>

		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=640</guid>
		<description><![CDATA[In this new blog series from AEP, “What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. AEP members may sign up for a free half-hour consultation with the experts for 30 days after their entry is posted.
The following question was posed to our current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=640&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Mining Social Media for Market Intelligence</title>
		<link>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/27/miningsocialmedia/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:28:26 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
		<category><![CDATA[Brand Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=541</guid>
		<description><![CDATA[Janet Eden-Harris, Vice President, Marketing, J.D. Power and Associates, spoke at the 2009 AEP Summit about how publishers should gather information and interact with customers on blogs, chat rooms, and other forms of new media. Here are highlights from her session, &#8220;Mining Social Media for Market Intelligence.&#8221;
Using social media to gather market intelligence is about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=541&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Digital Marketing Lessons from the Obama Campaign</title>
		<link>http://edpublishing.wordpress.com/2009/07/15/lessons-from-the-obama-campaign/</link>
		<comments>http://edpublishing.wordpress.com/2009/07/15/lessons-from-the-obama-campaign/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:07:09 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=499</guid>
		<description><![CDATA[Joe Rospars, a founding partner at Blue State Digital and New Media Director for                      Barack Obama&#8217;s presidential campaign, spoke at the 2009 AEP Summit about how he and his team integrated digital marketing into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=499&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>Educational publishing&#8217;s top marketing products honored</title>
		<link>http://edpublishing.wordpress.com/2009/06/22/educational-publishings-top-marketing-products-honored/</link>
		<comments>http://edpublishing.wordpress.com/2009/06/22/educational-publishings-top-marketing-products-honored/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 12:23:11 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
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		<description><![CDATA[AEP has announced the winners of the 2009 Beacon Awards for excellence in education marketing. This year&#8217;s winners were honored at a special luncheon held during the AEP Summit in Washington, DC, at the JW Marriott hotel. The featured speaker at the event was Joe Rospars, founding partner at Blue State Digital and New Media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=460&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>What cost-effective marketing strategies might my company use in these challenging economic times?</title>
		<link>http://edpublishing.wordpress.com/2009/05/18/what-cost-effective-marketing-strategies-might-my-company-use-in-these-challenging-economic-times/</link>
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		<pubDate>Mon, 18 May 2009 13:53:57 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=396</guid>
		<description><![CDATA[In this new blog series from AEP, “What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. AEP members may sign up for a free half-hour consultation with the experts for 30 days after their entry is posted.
The following question was posed to our current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=396&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>How do you get your content discovered once you create an e-strategy and deliver your content online?</title>
		<link>http://edpublishing.wordpress.com/2009/05/11/how-do-you-get-your-content-discovered-once-you-create-an-e-strategy-and-deliver-your-content-online/</link>
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		<pubDate>Mon, 11 May 2009 14:38:18 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=393</guid>
		<description><![CDATA[In this new blog series from AEP, “What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. AEP members may sign up for a free half-hour consultation with the experts for 30 days after their entry is posted.
The following question was posed to our current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=393&subd=edpublishing&ref=&feed=1" />]]></description>
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		<title>How difficult is it to use Web 2.0 social networking tools to connect with and grow our client base?</title>
		<link>http://edpublishing.wordpress.com/2009/04/27/how-difficult-is-it-to-use-web-20-social-networking-tools-to-connect-with-and-grow-our-client-base/</link>
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		<pubDate>Mon, 27 Apr 2009 14:07:00 +0000</pubDate>
		<dc:creator>edpublishing</dc:creator>
				<category><![CDATA[AEP Summit]]></category>
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		<category><![CDATA[Content Management]]></category>
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		<guid isPermaLink="false">http://edpublishing.wordpress.com/?p=364</guid>
		<description><![CDATA[In this new blog series from AEP, “What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. AEP members may sign up for a free half-hour consultation with the experts for 30 days after their entry is posted.
The following question was posed to our current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=edpublishing.wordpress.com&blog=2608625&post=364&subd=edpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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