Reflecting on Content in Context

The inaugural Talent Development Scholarship Program from AEP, supported by Jim McVety of First Step Advisors, is intended to help professionals new to the educational resource community learn, grow, and network at one of the industry’s most important events. Winners receive a full pass to AEP’s Content in Context (CIC) conference, as well as guided networking provided by veteran AEP members. Before and after the CIC, scholarship winners will contribute articles to Educational Publishing.

Here, scholarship winner Allie McKay, Acquisitions Editor for IB Publishingdiscusses the highlights of the CIC and how the sessions helped her better understand the need to embrace innovation while still focusing on educators’ needs.

The International Baccalaureate Organization and IB Publishing are striving to look more closely at the context around our educational content—the publications, technologies, and experiences that support our framework of international education. This consideration drew me to the Content in Context Conference, where, thanks to a generous Talent Development Scholarship, I was able to join a spirited conversation on the future of resources that support learning. 

Beginning with the first general session, which focused on digital tools in schools, it was clear that “innovation” was the conference buzzword. How can we harness innovative technologies to make the learning process more engaging and powerful for students and teachers? Throughout the conference I was intrigued by the myriad of ways that educational publishers are responding to this question, as evidenced by enhanced e-books, social media projects, interactive whiteboards, and educational video games. In fact, one of the highlights of the conference for me was the “Innovation Throwdown” in which entrepreneurs pitched their new educational product concepts to a panel of experts. Because IB Publishing is currently developing new products in new formats, it was heartening to see how other organizations are thinking outside the box to combine bright ideas with shrewd business sense.

While innovation was a hot topic at the conference, I also appreciated the sessions dealing with other factors that influence the resources used in schools, such as government standards, funding, and professional development. Like many other publishers, IB Publishing involves teachers in the development of our publications to ensure that we’re mindful of these realities; thus, it was refreshing to hear a panel of teachers share their honest feedback on educational resources during the final conference session. The teachers agreed that technology had a huge impact on their teaching practice, but they still wanted more resources that are simple, focused, adaptable, and easily accessible. For me, these “Last Words” truly hit at the importance of balancing innovation with simplicity and user-friendliness.

After attending the Content in Context Conference I feel energized to translate these insights from both publishing experts and teachers in the field into successful IB Publishing products. By thinking inventively while also staying focused on educators’ practical needs—in essence, putting content into context—I hope to support a worldwide educational community.

0 Responses to “Reflecting on Content in Context”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Bookmark and Share
Add to Technorati Favorites

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 146 other followers


July 2011


%d bloggers like this: